A reusable cup is not automatically greener than a paper one — it has to be used enough times to earn its footprint back. That is why we track every loop, hold ourselves to return-rate targets, and publish how the numbers are worked out.
The metrics above are based on activity across the Everloop network. See the methodology section for details on how they are calculated.
Every Everloop container carries a scannable ID. When it is borrowed and returned, that single cycle is logged. From those cycles we derive the numbers we report.
Avoided impact is calculated by comparing each reuse against the single-use item it replaced, using published life-cycle assessment factors for materials, washing energy and water, and transport. We count net impact — after the footprint of making, collecting and washing our own containers.
What goes into the maths
A reusable cup costs more carbon to make than a paper one. But it is used again and again — and after a modest number of cycles, it pulls clearly ahead and keeps widening the gap. Our whole system is built to push every container well past that point.
The container is "repaying" the extra energy used to make it. Reuse rate matters most here.
After a modest number of loops it matches, then beats, the single-use alternative on net impact.
Every cycle from here is a clear saving. High return rates are what make this happen.
The exact break-even depends on material, washing method and transport. We design routes and wash cycles to minimise it.
The single-use cups and containers that never had to be made or binned.
The share of containers that come back. The single most important number we have.
Net CO₂e saved versus single-use, after our own system's footprint.
Water and virgin material kept out of the single-use supply chain.
Every partner gets a live dashboard and a monthly report: cups reused, return rate, waste diverted and emissions avoided at your site. Use it for your own marketing, council reporting or ESG disclosure — the data is yours.
Forward-looking targets, not guarantees. We will report progress against them as the network grows.